The New York Times recently ran a fascinating article on the history of Scribner’s Bookstore in New York City, a venerable New York landmark that is now, alas, a Sephora. Read the whole thing here.
Yes, fascinating also for this statement:
“This space was as much about establishing a brand as it was about moving inventory.”
The Scribner store did that with bricks and mortar, ironically, now publishers must find a way to do this using new technology because of the decrease in bricks and mortar outlets. Mike Shatzkin makes this argument in a terrific post on publishing’s new relationship with consumers (aka readers). Yet, I disagree with his belief that imprints should be consolidated or broken up.
Readers are smart enough and savvy enough to respect and recognize the strengths of different imprints. It’s up to publishers and imprints to make those distinctions clear and strong. (Hint: Tumblr is a good tool.)